#Hashtags should be used to establish a connection between your brand and certain keywords, promotions or events. Overuse of #Hashtags is not only annoying, but it also results in discrediting your brand when you have something you actually want to say.
Monday, November 11, 2013
#Don't #Overuse #Hashtags
#Hashtags should be used to establish a connection between your brand and certain keywords, promotions or events. Overuse of #Hashtags is not only annoying, but it also results in discrediting your brand when you have something you actually want to say.
Don't Use Social Media to Overtly Sell
Like all other channels, social media has its purpose. Occasionally, you
may have promotional items on your social channels. However, the primary
purpose of social media is to build brand affinity and loyalty. Focus
your efforts on creating strong equity and connecting with your loyal fans.
The sales will soon follow.
Mix Up Your Posts
People tend to get bored very easily, even more so on social media. The key to getting people to continuously go back to your brand pages is to offer a wide array of subjects to talk about and ways to display this content.
Tolerate Negativity
Social
media allows for you to be in contact with a lot more brutally honest
remarks. Most of the time, this is a good thing since people love our
products. However, don’t get too upset at the occasional negative
comment, it is a natural aspect of social media
Respond to Negative Remarks
In
the event that you receive complaints or criticism, have a plan of action in place
for how to manage. Work with legal, PR, and consumer affairs to draft this plan
of action with pre-approved posts that help diffuse the situation.
Remember that some people will resort to social media for consumer complaints
so you may have to take that role occasionally.
Proof Read EVERYTHING
You will become the laughing stock of branded social media if you accidentally misspell your words. Treat it with the same care as POS, even though it is wayyy cheaper to create
Don't Ignore Your Followers
Don't Be on An Island
Make sure you don’t close yourself off from the rest of your activation. All social media should tie back to in-store activation in some shape or form. Think of all activation with a true 360 approach.
Set Benchmarks and Goals
1.
Work
on setting analytics and benchmark goals for your social media posts.
Everything is measurable in some way, try to determine what measurements are
valuable for you and how they can be useful in developing future strategy.
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